Cliché

We were inspired by the theory of archetypes to create this work. Archetypes are recurring symbols across different cultures. We have tried to represent the concepts of this approach into the fashion photography. We have seen a lot of shootings and noticed repetitive things that photographers use to decorate their work. Cliché is the something overused and here is the results of our research in identifying the most stereotyped symbols used relatively often in contemporary fashion photography across the world.